Take advantage of regional fruit production Industrialization of agricultural products Impulsar la competitividad de los productores del campo Coadyuvar al desarrollo del comercio justo en el sector agrícola de la zona maya Sensibilizar a los consumidores para dirigir sus compras hacia productos sociales y ambientalmente justos


Tourists who come to Quiintana Roo (from the US and Europe – adults)


What are the concernes of the audience or points of influence? They like natural products They want to support products that reflect their ethics and values There is a tendency to consume fair trade products that are environmentally responsible